A canna’ change the laws of physics

Scotty, The Naked Time, stardate 1704.3, Episode 7

Posts Tagged ‘Holland & Barrett’

The ASA change tack on ginkgo biloba

Posted by apgaylard on January 3, 2009

bigstockphoto_ginkgo_biloba_and_pills_planne_1859585It seems that the ASA has changed its position on Gingko Biloba.  This is a good thing and speaks well of the organisation. 

 In 2001 the ASA commissioned a, “report by an academic in the field of Pharmacognosy” which concluded that, “most research appeared to suggest that there was sufficient proof Ginkgo Biloba was likely to improve short-term memory and blood-flow in healthy individuals.” 

On the basis of this work the ASA told me that they had, “… accepted that this particular product can, in the short term, help with the maintenance of memory in healthy individuals.”   Read the rest of this entry »

Posted in Science Journalism, Supplements | Tagged: , , | 3 Comments »

Holland and Barrett promise to behave

Posted by apgaylard on December 5, 2008

bigstockphoto_hand_outstretched_with_a_pile__1993865The Advertising Standards Authority (ASA) has let me know that they have concluded two of the three complaints I raised about a recent flurry of e-mailed advertising from Holland and Barrett.  I was concerned that the adverts in question directly associated particular herbs and supplements with implicit unfounded health claims: improving mental healh and beating the menopause to be specific.

Holland and Barrett have reportedly assured the ASA, “that these emails will not be used again and that in future campaigns they will not use headings or product categories that imply health benefits for the listed products.”

Read the rest of this entry »

Posted in Supplements | Tagged: , , , , , , | 6 Comments »

Ginkgo biloba …what is it good for?

Posted by apgaylard on November 16, 2008

holland-and-barrett-ginkgo-bilboa-addHolland and Barrett have recently taken the opportunity to pitch me the idea, via an e-mail, that Ginkgo Bilobahelps the maintenance of good cognitive function.”   Their web page contains a more detailed and specific claim: 

“Today nutritionists are taking a closer look at this wonderful herb because it has been used for many years throughout Europe. Supports the maintenance of good cognitive function and healthy circulation which helps to maintain memory with age decline.”

Interestingly the UK’s Advertising Standards Authority (ASA) tells me that they have, “… accepted that this particular product can, in the short term, help with the maintenance of memory in healthy individuals.”  This acceptance seems, to me to extend beyond the “age decline” claim of Holland and Barrett. Read the rest of this entry »

Posted in Supplements | Tagged: , , , , , , , | 9 Comments »

Holland and Barrett hit the menopause

Posted by apgaylard on November 7, 2008

Holland and Barrett 'support' World Menopause DayAnother Week, another charitable day to target, and another set of dubious promotional claims from Holland and Barrett.  This time they have been piggy-backing (somewhat belatedly) on World Menopause Day.  That an event designed to bring some reliable advice to women facing this natural, and unavoidable, transition is used to advertise products of no clear worth seems distasteful to me.

A mail shot improbably entitled, “Beat menopause naturally – save up to 50% on menopause supplements” implies that a range of products can beat the menopause.  The menopause, of course, can’t be beaten; it’s a fact of life.

So much for the advertising strap-line, what of the products that it promotes? Read the rest of this entry »

Posted in Supplements | Tagged: , , , , , , , , , | 5 Comments »