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Scotty, The Naked Time, stardate 1704.3, Episode 7

Posts Tagged ‘cognitive function’

Ginkgo biloba …what is it good for?

Posted by apgaylard on November 16, 2008

holland-and-barrett-ginkgo-bilboa-addHolland and Barrett have recently taken the opportunity to pitch me the idea, via an e-mail, that Ginkgo Bilobahelps the maintenance of good cognitive function.”   Their web page contains a more detailed and specific claim: 

“Today nutritionists are taking a closer look at this wonderful herb because it has been used for many years throughout Europe. Supports the maintenance of good cognitive function and healthy circulation which helps to maintain memory with age decline.”

Interestingly the UK’s Advertising Standards Authority (ASA) tells me that they have, “… accepted that this particular product can, in the short term, help with the maintenance of memory in healthy individuals.”  This acceptance seems, to me to extend beyond the “age decline” claim of Holland and Barrett. Read the rest of this entry »

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